In the last six months, Feed.fm served 425 million songs to connected devices and fitness apps to 8.7 million unique users.
93% of these exercisers say that music gets their workout going and that the right song has been proven to help both their mood and performance. Workouts that include music are also 3x longer than those that don’t, according to Feed.fm data.
Which artists and songs resonate with fitness fans?
Olivia Rodrigo’s “Good 4 u” and The Kid LAROI & Justin Bieber’s “Stay” are big hits, but Lil Nas X and Doja Cat are rising fast, as are Harry Styles and Halsey.
Is fitness the place to discover music?
Here’s what feed.fm tells the apps they provide about the music mix: “75% popular songs + 25% upcoming songs from favorite and newer artists is the ideal recipe. Too many ‘music discovery’ moments during training can be distracting when users need to stay focused on performance with the background soundtrack they know and love.”
So the answer is… not really.
Bruce Houghton is the founder and editor of Hypebot and MusicThinkTank and serves as senior advisor to Bandsintown, which acquired both publications in 2019. He is the founder and president of Skyline Artists Agency and a professor at Berklee College of Music.