AirAsia is one of the most successful low-cost airlines in history. Founded in 2001, with its headquarters in Malaysia, AirAsia has grown to become one of Asia’s largest airline operators. Today, it operates an extensive network of flights across Asia and has a fleet of 222 aircraft.
AirAsia is now the third-largest low-cost carrier (LCC) by market capitalization. To look into how this airline has managed to grow so quickly in such a competitive industry, we take a closer look at its strategy for expansion and how they are taking over the world.
A brief history of AirAsia
As the Asian aviation industry grew after the end of the Second World War, many countries in the region found that they were lacking the sufficient infrastructure to support commercial airline travel.
As a result, airlines in the region were predominantly small, regional airlines. In the 1990s, however, the aviation industry in Asia began to grow exponentially as more and more people traveled for business and tourism.
As a result, new opportunities opened up for entrepreneurs who saw that there was a need for more accessible and affordable air travel. AirAsia’s foundation in 2001 was a reflection of this rise in consumer demand for air travel in Asia.
The AirAsia brand
The AirAsia brand is one of the most recognizable and iconic in the Asian aviation industry. The brand has maintained the same logo and paint scheme since its foundation in 2001, giving it a strong and recognizable identity. The AirAsia brand is also very closely associated with its co-founders and owners, Tony Fernandes and Kamarudin Meranun. The AirAsia brand is also closely associated with its co-founders and owners, Tony Fernandes and Kamarudin Meranun. Tony, who is British, originally founded the company with Malaysian businessman Kamarudin Meranun.
All three AirAsia brands – AirAsia, AirAsia X, and AirAsia Zest – are managed by the same group of people.
AirAsia Partnerships
Given its huge size, AirAsia has an extensive network of partnerships with other airlines. Partnerships enable AirAsia to expand its reach, access new customers and provide a more seamless travel experience for passengers. Partnerships also allow AirAsia to pool together resources with other airlines to offer more competitive prices on certain routes.
AirAsia has partnerships with several different airlines, including SIA, Thai Airways, Vietjet, and Jetstar. These partnerships give AirAsia access to more routes and markets, making it a more competitive low-cost carrier.
AirAsia’s digital strategy
AirAsia is a very digitally focused company. The airline has a large social media following and an extensive digital presence, which enables it to communicate with customers and promote its services very effectively.
AirAsia also has a mobile app that allows passengers to make reservations and check-in for flights. The app also makes it easy to order food and select seats and has features that make traveling more convenient.
