Ohm Fitness the first national fitness franchise to use EMS (electro muscle stimulation) technology wirelessly and in small groups, announced today that two experienced entrepreneurs and marketing managers have purchased the development rights in Arizona and are actively selling franchise licenses to open up to 35 locations across the state in the next three years.
Ohm Fitness offers a high-tech EMS fitness experience that packs the benefits of an intense two-hour workout into a low-impact 25-minute session. The first corporate location opened in Scottsdale at 15029 N. Thompson Peak Parkway in June and has already exceeded initial projections for the member base in such a short period of time.
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Alexis Krisay and Melissa DiGianfilippo, Founders Serendipit Consulting, one of the top marketing and PR agencies in the Valley, will now serve as Ohm Fitness Arizona Area Developers and plan to open at least three locations themselves. Serendipit was contracted in 2021 as the agency of record for Ohm Fitness due to the agency’s proven experience in franchising. Serendipit is known for supporting franchises such as Orangetheory Fitness, Modern Acupuncture, and Perspire Sauna Studios, to name a few.
“While marketing and PR are our true passion and calling, we have always been obsessed with health and wellness and have learned the ins and outs of franchising over the years supporting some of the best brands in the country,” said Krisay. “It was obvious to us from the start that Ohm Fitness was going to be the next big thing and we knew we had to be a part of it.”
The duo plans to run their Ohm Fitness business together with Serendipit Consulting and plans to hire a team to manage the operations of their Ohm Fitness studios and oversee the success of the Arizona region as they bring in more franchisees. They are already looking for properties for their first locations.
“Every person we introduced to the concept was immediately enthusiastic, and that led to some very early interest in the franchise,” DiGianfilippo said. “We are already in the process of vetting qualified franchisees to purchase territories throughout Arizona. We are looking for individuals who have a passion for fitness and preferably have franchise experience.”
Created by several veteran franchisees who built and developed Massage Envy, European Wax Center and Orangetheory Fitness, Ohm Fitness is the first franchise to provide small group exercise using highly effective Electrical Muscle Stimulation (EMS) using wearable technology called the EMPower Suit. This technology has the ability to produce impressive results with a desirable low rate of wear and tear on joints, ligaments and muscles, compared to traditional weights and other 2-3 hour conventional exercises.
At Ohm Fitness, guests are immersed in a high-tech fitness experience with every visit. From the wearable technology to the biometrics that are collected and reported, to the studio design and the music and lighting sequences that tie into the workout story, Ohm Fitness training is unlike anything else in the fitness industry. Founder membership includes “Warm Up” (four classes) for $90 per month, “Turn Up” (12 classes) for $250 per month and “Peak” (20 classes) for $360 per month. Both group and private sessions are available, and prices vary depending on the number of sessions purchased.
This low-impact workout has been linked to research-based benefits such as fat loss, skin health, energy, stress and anxiety levels, muscle strength, and acute and chronic pain. While the body’s central nervous system can only send frequency impulses that control 30% of your muscle fibers during exercise, the EMS technology inside the wireless EMPower suit is able to send impulses to muscle fibers up to a hundred times faster, causing the muscles to feel fatigued faster than traditional exercise with weights, which is how he cuts a two- or three-hour workout down to just 25 minutes.
Arizona is the first area development permit to be awarded and the company has overwhelming interest from qualified franchisees across the country. Ohm Fitness is well positioned for rapid growth and financial success with its highly regarded founding and management team, including Co-Founder Doug Payne, Co-Founder Eric Hamann, Director of Ohmgevity Jason Sani and Director of Franchise Development Hogan Zinn, who together boast more than 55 years of franchise experience. and health and wellness experiences.
Ohm Fitness is a unique franchise opportunity for entrepreneurs and seasoned franchise industry professionals looking to capture their share of the $96 billion fitness industry. The initial franchise fee is $39,000 and the total estimated initial investment ranges from $107,150 to $328,000. For more information on franchise opportunities available in your area, visit www.ohmfitness.com or email [email protected].
