A 90-minute fundraising hour to benefit Special Olympics Texas
Dallas, TX – July 12, 2022 – Maverick Fitness Holdings, owner of 34 Orangetheory® Fitness studios in North Texas, along with Orangetheory Fitness studios across the state of Texas, will host Special Olympics Texas athletes for an exclusive 90-minute class at their studios on July 23 and 24, 2022. Orangetheory Members will pay $25 to participate in the class, with all proceeds going to Special Olympics Texas. Normal classes on Orangetheory last 60 minutes so this class will be an extra challenge for members. They also have the option to donate money to Special Olympics Texas if they can’t make the class.
“We are extremely excited to continue our partnership with the Special Olympics for the second year in a row and are privileged to partner on such an incredible weekend focused on community and health throughout the Dallas – Fort Worth metroplex. Inclusivity and community are part of our core values at Maverick, and we feel honored to be a part of these athletes’ journeys and look forward to our continued partnership,” said Michael Piermarini, Director of Product, Maverick Fitness Holdings.
Since the beginning of 2020, Orangetheory Fitness has continued to expand its partnership and support of Special Olympics Texas and their athletes. What started as a way for Orangetheory employees to get involved in their local community by volunteering at various events has transformed during the pandemic as a way for Special Olympics athletes across the country to stay engaged and focused on health and wellness during an extremely difficult time for everyone.
In 2021, as more in-person events begin to happen again, Orangetheory expanded its partnership with Special Olympics Texas by doing more for athletes and involving Orangetheory members throughout the Dallas-Fort Worth metroplex. They continue that initiative today.
“We are delighted to continue this partnership with Orangetheory again for a second year. Not just in DFW but throughout the state of Texas, thanks to Maverick Fitness. Both organizations are continuously expanding their focus on health and wellness and how to make fitness more accessible to everyone, which is exactly what we can see from this partnership. “Special Olympics athletes will be at each OTF location across the state and participate in a 90-minute class with other OTF members, not only demonstrating what quality exercise looks like, but also accessibility and inclusion in every community,” says Dalton Hill. , Assistant Executive Director. – Northern region.
Maverick Fitness, which owns 34 Orangetheory® Fitness studios in North Texas, prioritizes the communities they serve. In 2018, Maverick Fitness created OrangeLove, its non-profit initiative in which one charity is chosen monthly to be the recipient of a monetary donation. Orangetheory Fitness members are encouraged at the end of each class to check in on social media, tagging the charity. Maverick Fitness then donates up to $5,000 to the chosen charity.
In addition, the Maverick Fitness executive office is dedicated to conducting quarterly Days of Service working with local non-profit organizations such as Habit for Humanity, The Birthday Party Project, The Salvation Army and Irving Cares.
Headquartered in Frisco, TX, Maverick is the second largest franchisee for Orangetheory® Fitness, with 34 studios, over 18,000 members.
Orangetheory® Fitness launched its first studio in Fort Lauderdale, FL in March 2010, and has grown into one of the world’s top fitness franchises, with more than 1,300 studios in 50 states and 22 countries. The 60-minute interval training concept with five-zone heart rate monitoring combines a unique trifecta of science, training and technology to give members more life.
For more information about Orangetheory® Fitness, studio locations and membership packages, visit OrangetheoryFitness.com. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® (www.orangetheoryfitness.com) makes it easy to get more life out of your training. One of the fastest growing franchise companies in the world, Orangetheory has developed a unique approach to fitness that combines a unique trifecta of science, coaching and technology that work seamlessly together to increase participants’ heart rate to help burn more calories. Orange Theory workouts incorporate endurance, strength and power to generate the “Orange Effect,” with participants burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,500 studios in all 50 US states and over 23 countries. The company is ranked #60 on Inc. magazine’s list of fastest growing private companies. and was listed as #25 on the 2019 Franchise Entrepreneurs 500 list.
About the Special Olympics in Texas
Special Olympics Texas (SOTX) is a privately funded non-profit organization that changes lives through the power of sport by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect. SOTX provides ongoing opportunities for more than 58,800 children and adults with intellectual disabilities across the Lone Star State to reach their potential, develop physical fitness, demonstrate courage, and experience joy and friendship. To learn more, visit www.specialolympicstexas.org or call 800.876.5646. Engage with us on: Twitter @SOTexas; fb.com/SpecialOlympicsTX; youtube.com/specialolympicstexas.
About Maverick Fitness Holdings, LLC
Formed in December 2019 due to Halifax Group’s investment in 16 capital investments. Maverick Fitness is located in Frisco, TX and currently operates 34 Orangetheory® Fitness studios in the Dallas-Fort Worth area. The company’s vision is to provide a studio that contributes to community members while helping them achieve their fitness goals. Their employees strive to provide proven results in fitness for a healthier world. For more information about Maverick Fitness Holdings, visit www.maverickfitnessholdings.com.
About the Halifax Group
Founded in 1999, Halifax Group is a private equity firm that partners with managers and entrepreneurs to recapitalize and grow lower middle market businesses with total enterprise values generally between $50 million and $300 million. Halifax specializes in equity recapitalizations, corporate spin-offs and management buyouts and invests in a variety of industries, including outsourcing business services, health and wellness and franchising. The company is headquartered in Washington, DC. For more information, visit www.thehalifaxgroup.com.
Press release and photos provided.