Purple Carrot vs. Green Chef: What’s the Difference?

Both Purple Carrot and Green Chef offer customers the chance to receive weekly home-delivered fresh, frozen, and pre-prepared vegan meals. Founded in 2015 and 2016 respectively, both companies are working towards a more plant-based society by making healthy meal delivery services accessible to everyone.

However, there is a difference between the two services that might be important for you as a customer if you are planning on subscribing to one or the other soon. Read on to find out which one you should choose if you want to support animal welfare and animal rights also when it comes to your food.

Purple Carrot

Purple Carrot is a plant-based meal delivery service that was founded in 2015 in New York City and is now available in 8 different cities in the United States, Canada, and Australia. The founders of Purple Carrot are entrepreneurs and the ex-CEO of Vegan Express, a vegan meal-kit delivery service.

They wanted to create something new and unique while maintaining the core values of their previous venture: to make healthy, sustainable, and ethically sourced vegan meals available to everyone and make them accessible. The Purple Carrot team is also focused on improving the well-being of the planet and animals which is why they work with farmers and producers who follow strict standards of sustainability and animal welfare. As a member of the Blue Horizon group, Purple Carrot works on the same values of sustainability and animal welfare as other brands like Thrive and Nature box.

Green Chef

Green Chef is another home-delivery service that allows customers to choose between vegetarian meals or vegan ones. It was first founded in 2016 in New York City to provide delicious, healthy, and nutritious vegan meals that are also ethically sourced and benefit the planet. Green Chef works with farmers and product manufacturers who follow strict sustainability standards. They also make sure that their employees are treated ethically and paid above-average wages.

Although the vegan meal delivery service is not certified organic (yet), they also make sure that their food is GMO-free and they don’t use any genetically modified organisms. By following these standards, Green Chef is working towards a more sustainable food system and a more sustainable planet.

The Differences

While Purple Carrot and Green Chef are not completely different meal delivery services, there are a few aspects where they differ.

First of all, with Purple Carrot you can only choose between vegetarian and omnivorous meals. Green Chef, on the other hand, also offers vegan meal delivery services. Additionally, Purple Carrot focuses on balanced and healthy meal plans that are nutritious and meant for everyone. They offer plans for aspiring vegans, people with diabetes, people following a low-carb diet, and people who struggle with weight loss. Green Chef offers vegan meal plans that are also meant for people who are following a diabetes diet, low-carb diet, or weight loss diet.

Furthermore, Purple Carrot offers customers the possibility of ordering fresh, frozen, and pre-prepared meals. Green Chef also offers pre-prepared meal options but its frozen meals are not as popular as Purple Carrot’s frozen meals are. Additionally, Purple Carrot offers a wide variety of vegan meals while Green Chef offers vegetarian meals only.

Finally, both companies base their business on sustainability and the ethical treatment of animals and the environment. However, Purple Carrot partners exclusively with farms and suppliers who are certified by the Non-GMO Project, Certified Humane, and are working towards an Animal Welfare certification. On the other hand, Green Chef partners with suppliers who follow above-average standards of sustainability, but they are not certified by any organization yet.

Why Should You Care?

Now that you’ve read about the differences between Purple Carrot and Green Chef, you might be wondering why this information is important for you as a customer. Well, when it comes to healthy, sustainable, and ethically sourced vegan meals, there are always a few differences between different meal delivery services. But you can choose the one that best fits your needs and the one that you think will be the best option for you.

Moreover, while you can get the same benefits from both meal delivery services, there are a few differences that might be important to take into consideration. If you are an animal welfare or animal rights advocate, you should keep these in mind when choosing the right meal delivery service. When you choose Purple Carrot as your vegan meal delivery service, you can be sure that the animals have been treated ethically and sustainably. This is because Purple Carrot partners exclusively with suppliers who follow and are certified by the abovementioned sustainability standards. Even their eggs follow the same standards.

However, when it comes to Green Chef, you can only be sure that the animals have been treated ethically and sustainably because their suppliers follow above-average standards of sustainability. This doesn’t necessarily mean that they treat their animals ethically, though.


These meal delivery services are great options for those who want to eat healthy, plant-based meals but have a busy life. They are also perfect for those who are trying to lose weight, follow a low-carb diet or are following a diabetes diet.

Additionally, they are great for vegans who want to eat healthy, balanced meals or aspiring vegans who want to transition towards a vegan diet. All in all, Purple Carrot and Green Chef are two vegan meal delivery services that differ from each other in terms of the meal plans they offer, the meal types offered, the way they treat their animals, and the way they are sustainable.

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