Does it even cry bro? Well, if the US Food and Drug Administration has its way, that answer may soon be a resounding “no.” Last month, the FDA went after Juul, the reigning champion of the e-cigarette industry, effectively banning the sale of all Juul products in the US. Of course, Juul fought back and the referee denied the order. Now, as the Juul fights for its life, the rest of the multi-billion dollar nicotine delivery technology market has rushed in to fill the space.


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This week on Gadget Lab, WIRED Senior Writer Arielle Pardes joins us to discuss Juul’s battle with the FDA and what it means for vaping and nicotine products as a whole.

Show notes

Read Ariel’s story about the fight between Juul and the FDA. Follow all of WIRED’s Juul and vaping coverage. Read it GQ profile on actor Jeremy Allen White.


Arielle recommends Nixta licor de elote, if you’re of drinking age. Lauren recommends the show Bear on Hulu. Mike recommends The Copenhagen Trilogy by Tova Ditlevsen.

You can find Arielle Pardes on Twitter @pardesoteric. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling main phone line at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is Solar Keys.

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