First ever Wodapalooza headline sponsorship until 2025
MIAMI, July 7, 2022 /PRNewswire/ — Leading performance brand, TYR Sport, was announced today as the first-ever title sponsor of the internationally renowned Wodapalooza Fitness Festival (“WZA”). The four-day CrossFit-inspired festival and competition takes place every January Miami, Florida. Seeking to strengthen the CrossFit community and sport, TYR will strive to bring its brand and life to the decade-long event, all in an effort to add value to the CrossFit community and its athletes.
Founded by an Olympic team captain and technical apparel designer, TYR’s roots are planted in the proving grounds of athletic performance and technical know-how. Since their foundation three decades ago, they have become among the most recognizable global swimming and triathlon brands, and they strive to achieve their mission of doing everything possible through sport. TYR strives to make a similar impact in CrossFit, aligning itself with the sport’s top athletes, creating products designed for CrossFitters, by CrossFitters, and now taking a prominent position in the world’s largest and most inclusive functional fitness competition.
“As a title sponsor of Wodapalooza, TYR will be able to approach the interaction with the CrossFit community in an athlete-first way. Bringing our technical products in apparel, footwear, eyewear and swimming to competitors and event spectators speaks directly to our goal of improving athlete performance with product technology.” he said Matt DiLorenzoexecutive director of TYR Sport.
This headline partnership will be the first of its kind for Wodapalooza, where the event will share another brand under its name. “We couldn’t be more excited to partner with a company that not only shares our values, which strives to elevate the overall experience, but also strives to improve fitness. This partnership signifies a valuable commitment to our event and the entire community, and we can’t wait to show what this collaboration means to the TYR Wodapalooza Fitness Festival,” he said Aaron AndersonVP of Business Development at Loud And Live.
Founded in 2012, Wodapalooza has seen tremendous and progressive growth since its inception. What started as a small-scale event 11 years ago has since evolved into a destination and annual culmination for fitness fanatics of all types and abilities. In 2022, the event was a record with over 40,000 participants, including over 2,000 competitors from 50 countries. This historic partnership between TYR and the WZA symbolizes both brands’ intent to elevate the opportunity for athletes to compete and the community to connect.
The 2023 TYR Wodapalooza Fitness Festival will once again be held at Bayfront Park at Downtown Miami and will feature four days of competition as the focal point of the weekend-long festival. Before that, interested athletes must participate in the TYR WZA Online Challenge, where tens of thousands of potential athletes compete for the right to participate in the Miami festival. On-site, attendees will have the opportunity to experience the unique passion and energy the community has to offer, learn from industry experts in seminars and workshops, watch three stages of unique competitive action, and interact with over 100 participating brands, including a major custom brand activation by TYR -a. The WZA has historically offered one of the largest prize purses in the sport and 2023 will be no different with a total purse of over $400,000.
While nothing beats experiencing this historic event in person, the TYR Wodapalooza Fitness Festival will be streamed globally and for free, with more information coming soon. To learn more, visit www.wodapalooza.com.
About TYR Sport
Named after the Norse god of courage and sacrifice, TYR is a company built on dedication and discipline. For more than 35 years, they have been pushing the boundaries of innovation to motivate athletes in the best possible way. Whether it’s personal bests or world championships, they have the hard-earned hardware to back it up.
About Loud And Live
An entertainment, marketing, media and live events company, Loud And Live operates at the intersection of music, sports, lifestyle and content development. Based in Miamiwith a presence across the US, Europe and Latin America, Loud And Live is driven by its passion for creating engaging experiences for global audiences. In addition to Wodapalooza, Loud And Live also owns and operates internationally renowned festival competitions, including the Granite Games, the West Coast Classic and the Madrid Championship.
SOURCE Loud and Live, Inc.
